What Social Media Skills Do They Need?
For each role that you created, you’ll need to outline the skills and experience that they need so that you’ll recognize a good fit when you find them.
- Social Media Knowledge – They need to know about the specific social media you want them to work with.
- Informed – They need to stay up to date on social trends and news affecting your industry and the social media industry in general. For example, they should be among the first to realize major changes are taking place so you can prepare.
- Communication Skills – Social media is all about communication and engagement. A great social media expert will have excellent communication skills.
- Passion about Your Brand – The more someone likes your brand and can advocate for it, the better they’re going to be at promoting you.
- Detail Oriented – There are many boxes to check, i’s to dot, and t’s to cross and they need to be good at following directions and noticing when something is off. Nothing is worse than sending out a great meme with a grammar error.
- Understand Social Metrics – Each expert should know how to set goals and verify whether benchmarks were met on each social media platform.
- Have Expert Knowledge about Your Products – This may not happen overnight, but with the right information and training provided by you, and the desire of the individual, they should become experts in your products so that they can easily help people.
- Understand In-depth How Your Business Works – Seeing how all the pieces of the puzzle work together and where they fit into the overall business is very helpful.
- Customer Service Enthusiast – Anyone you put on your customer service team should know all the ins and outs of CS. This includes how to make a customer feel valued and appreciated.
- Compatibility – This is the most important criteria because a person can be an expert but if their personality clashes with yours or with other team members. The overall fit is not good and you probably need to keep looking for someone to fill the role. Try a test run to see how it goes with each new person.
You can make your own list of skills for each role. Some skills cross over from role to role. For example, if you have a writer with good SEO skills, you may not need to hire a social media SEO expert to create social media content.
Questions to Ask Potential New Staff
When you identify someone to fill a particular role on your social media team, you’ll want to interview them and ask them the right questions. One thing to be careful about when hiring outsourcers is that most of them to not want to be employees, and they have their own onboarding methods. But, you can still interview them and get to know them before choosing them for your team. You’ll want to come up with questions for each role.
- What types of content have you created and for whom?
- Do you have samples of your work?
- If you started today, what types of content do you think I need in the next month?
- Have you looked at my group/blog/website? If so, what were your first three thoughts in relation to the type of content I have?
- How do you feel about deadlines?
- What software do you use?
- Do you have examples of graphics created for social media?
- In what ways do your graphics increase engagement?
- What are some ideas you have to improve my business?
- What types of things get in the way of meeting deadlines?
- What are your platform specialties?
- How do you define success?
- What do you know about my business?
- Which platforms do you suggest we have a presence on?
- What do you know about analytics?
- What software do you use for analytics?
- Do I need to purchase any specific software to work with you?
A good way to figure out what type of questions to ask when you don’t even know the first thing about that particular role is to Google it. Just ask Google “What questions should I ask _________”? Fill in the blank for the role you’re trying to fill.
Modify the questions to be more specific to your business. Include whether the team member will be a contractor or employee. If you interview more than one person for a role be sure to ask them the same questions. When you know your offers and the goals of each you’ll do great building your social media team.