Use Social Media To Grow Your Website Traffic
Social media is a wonderful inexpensive traffic generator. But, before you waste your time doing things without reason, it’s a good idea to try to sit down and understand what it takes to use social media as a real traffic generator.
Imagine a traffic generator that sends you, day after day, inexpensive but loyal and targeted traffic, where all you have to do is be social, engage, and share. If you want to be successful using social media as a traffic generator then it’s important to separate messing around on social media to truly using it as a way to grow your website traffic.
Know Who You Want to Visit Your Website
If you’ve heard it once, you’ve heard it 1000 times; know your audience. It’s imperative that you learn who your audience is before you even begin trying to attract them to your networks plus send them to your website. Otherwise, you’re seriously wasting your time. People who aren’t in your market don’t want what you’re selling.
- Spy On Them – Follow people who you think are in your audience and observe them. What do they share? What do they like? What do they tell their connections on social media? This is a great way to find out what they read, what they do in their free time, and really, who they are.
- Get To Know Them – Get to know them in a more intimate way via engagement on social media. Social media is first and foremost a social thing – a way to connect and communicate using technology.
- Find Out What They Want – By following them and “spying” you can find out what they want in many areas of their life. Likely, if you’ve done well picking audience members to spy on you’ll learn a lot that you can use to build products that solve their issues.
- Find Out Who They Know – When you find out who they follow and know, you can use that information to connect with those people that they trust. If influencers are friends with you and share your information, that will make an impact on your audience because it will build trust.
When you know for sure who you want to visit your website you can ensure that your content and information is focused on that audience. After all, how can you deliver something to your audience that they want if you don’t know who the audience is?