Getting Blog Followers
Give Stuff Away
Freebies, lead magnets, tripwires, ethical bribes, opt-ins, and so forth can be lucrative ways to collect email addresses from your audience so that you can market to them via email. When you give away small things to help them accomplish their goals, you’ll endear yourself to them in a new way.
To give away stuff without giving away the farm, follow these tips:
• Use PLR – To create your freebies consider using private label rights information that will appeal to your audience and help further your relationship.
• One Problem – Help them solve one small problem, not the entire kit and caboodle. You want them to come back for more, so in your freebie give them enough to show them your work quality and skills but don’t give them the farm.
• One Customer – Don’t try to please everyone, make each of your offerings focus on one persona / customer at a time. Create a profile for the ideal customer and direct your product only to the people that fit the profile. This works better than trying to appeal to everyone.
• Make it Short – A checklist, a spreadsheet, a simple app – these things won’t take much time and money for you to create but will make a huge impact on your audience member if you are careful to ensure it fits your audience.
Remember that you can also choose to “give it away” for just a buck. Optionally, if you use a system like Gumroad.com, you can let them pay whatever they want, as long as it’s at least a dollar. When a freebie isn’t actually “free” but is very inexpensive it can make more to the user and make them value you more. When they value you more, they’ll be more likely to come back. Remember inside your opt-in provide a link back to your blog, and to other products, services and offerings you have.
People get bored without pretty and interesting things to look at. In the case of your blog, you also want the images to be relevant. You want them to expand on your point and help your audience not only understand but to remember the information you provide. Images can brand you in such a way as to ensure that your audience really remembers you.
• Images – You can get stock photos from a variety of sources including StockFresh.com, StockUnlimited.com, and others. Be sure to read the licensing agreement and try to learn about copyright laws and fair use.
• Video – Today, video is one of the best ways to create a loyal audience as well as engage with them. They love seeing your face and feeling as if they know you. You can create video the easy way or the hard way. Easy – use your phone and decent lighting. Hard – buy professional equipment. Either way, video will get great results.
• Graphics – Infographics, memes and charts are a great way to explain hard concepts to any audience. There are awesome programs. A great infographic software to try is Piktochart.com. You can also hire a graphic designer to help you. If you have the data, they can create the graphic.
You can use programs like Canva.com to create amazing graphics, and use your phone to make video. Today, it’s not impossible for an amateur to create wonderful images, video and graphics but if your skills aren’t up to par, don’t think it’s too expensive to get help from a professional.