Getting Blog Followers
Engage With Others
As a blogger, there is almost nothing more important than truly engaging and interacting with your audience. You want your audience to comment, like, share and sign up to your lists or buy your products and services and you can accomplish that is by being engaging and encouraging. To encourage engagement it’s important that you know how to get them to respond.
It all starts with truly knowing your audience. Understand that even if you did a lot of audience research five years ago when you began your blog that even when demographics stay the same often audiences grow and change. For example, imagine what it would be like if Dawn dishwashing soap still marketed to you using the same techniques and issues from the 1950’s? The message probably wouldn’t even reach you and if it did, it would not go over well. Stay up to date and interact with them in a way that makes them happy. After all, it’s really about them, not you.
The Money’s In the List
- Blog Broadcast – If you have an autoresponder, for every post you create, also create an email to talk about a similar topic and then link back to the blog post so that they can learn more.
- Social Media – Announce blog posts on social media with a unique blurb. You can post about the new post more than once on each platform, more on Twitter, but don’t make each post a duplicate of the other. Instead, add a unique blurb to each one, even if it’s the same link.
You want to find ways to bring readers and customers back to your blog to read your new blog posts, as well as learn about your products, services, and programs. When you have a way to interact with your audience on a regular basis through blog comments, social media, email, books, public speaking and more will help people become even more loyal to you as a blogger and an expert.
You don’t have to do everything at once, but you can start by adding sing up boxes to your blog posts, and sharing more on social media. As you build up your blog, do more. Track everything so that you know what works and what doesn’t work. Do more of what is working and less of what is not working.