Building Your Social Media Team
What Skills Do They Need?
For each role that you created, you’ll need to outline the skills and experience that they need so that you’ll recognize a good fit when you find them.
Some examples of what they may need to be good at helping you with your social media are:
• Informed – They need to stay up to date on social trends and news affecting your industry and the social media industry in general. For example, they should be among the first to realize major changes are taking place so you can prepare.
• Communication Skills – Social media is all about communication and engagement. A great social media expert will have excellent communication skills.
• Passion about Your Brand – The more someone likes your brand and can advocate for it, the better they’re going to be at promoting you.
• Detail Oriented – There are many boxes to check, i’s to dot, and t’s to cross and they need to be good at following directions and noticing when something is off. Nothing is worse than sending out a great meme with a grammar error.
• Understand Social Metrics – Each expert should know how to set goals and verify whether benchmarks were met on each social media platform.
• Have Expert Knowledge about Your Products – This may not happen overnight, but with the right information and training provided by you, and the desire of the individual, they should become experts in your products so that they can easily help people.
• Understand In-depth How Your Business Works – Seeing how all the pieces of the puzzle work together and where they fit into the overall business is very helpful.
• Customer Service Enthusiast – Anyone you put on your customer service team should know all the ins and outs of CS. This includes how to make a customer feel valued and appreciated.
• Compatibility – This is the most important criteria because a person can be an expert but if their personality clashes with yours or with other team members. The overall fit is not good and you probably need to keep looking for someone to fill the role. Try a test run to see how it goes with each new person.
You can make your own list of skills for each role. Some skills cross over from role to role. For example, if you have a writer with good SEO skills, you may not need to hire a social media SEO expert to create social media content.socso