Register As An Amazon Seller.
Once you’ve put together a plan, for what you’re going to sell, and where you’re going to source it from, getting started with Amazon FBA is a straightforward process:
- The first step is to register as an Amazon Seller, and you can begin the process by going to amazon.com/fba and clicking the “Get started” button if you’ve previously sold anything on Amazon before through Seller Central (Seller Central has a number of programs in additional to Amazon FBA). Sign in to your Seller Central account and click the “Add FBA” button.
- If you’ve never sold on Amazon.com before, then click the “Sign up here” link under the “Get started” button, and provide all the necessary information. You can find more information about Seller Central by visiting amazon.com.
- In order to complete the setup process, you’ll need to provide your business name, address, and contact information. You’ll also need to provide your credit card number; telephone number; and your tax ID (which is either your Social Security Number, or your Employer ID if you do business through an LLC, Partnership or Corporation).
Create Your Product Listing.
After logging in to your Seller account, mouse over the “Inventory” link on the menu at the top of the page and click on “Add a Product.” You’ll then be taken to a page where you can enter the various details about your product, as well as upload photographs that show your item.
Consider the process by which many people shop on Amazon.com. They search by specific keywords and phrases, and the products that Amazon determines to be the most relevant to those searches will be displayed to the shopper.
Here are some tips for drafting your product listing:
- Consider what words and phrases a potential purchaser is likely to use when searching for your product. Put those keywords at the beginning of your listing.
- Use a keyword tool (such as Google’s Keyword Planner at https://adwords.google.com/KeywordPlanner) to help you identify various terms that are related to you product.
- When you have a list of potential keywords, do searches for those terms on Google, eBay and even Amazon.com itself in order to verify the types of products that are displayed.
- Identify the primary features and benefits of your product, and include that in the product description if possible.
- If your product has multiple uses, include all of them in your product title.
Don’t just copy down whatever information about the product you received from the manufacturer. Treat your listing as seriously as you would the sales page on your own website because that’s essentially what it is.