Getting The Most Out Of Facebook Ads
Facebook Ads, as mentioned previously, are a great way to expand your audience. But, Facebook ads are also a great way to build relationships, sell a product or service, and drive awareness. The trick is knowing your purpose for running the Facebook ad, plus understanding who your target audience is.
When you create an ad on Facebook you get a lot of choices. You can easily see how your ad looks in either the Newsfeed or the side bar. You can choose a destination URL and a photograph. Then you can create your attention grabbing headline, and text to grab the reader’s attention.
Then you get to choose exact demographics for your ad and the bid amount for each click. You can super target your ad to where they live and their age group. You can choose more targeting options in order to choose various interests of your target audience too. You can even choose based on who your audience is connected to, as well as on interests. For instance you can send your add to only to people who are not connected to your page already.
When you create an ad, depending upon your goals for the ad, use the advanced targeting features that Facebook offers for best results. Remember to include a clear call to action on any advertisements. If you are just starting a Facebook page your ads should be directed at increasing awareness and getting more likes. Only later should you place focus elsewhere. Here are a few best practices for Facebook ads.
- Have a Clear Objective — Know why you’re posting the advertisement. What is your goal in posting it? Do you want more likes, get newsletter sign ups, or sell something directly?
- Use Personal Images — People respond more to people over logos. But, make sure the picture matches your text.
- Be Consistent — Even if you create 20 ads to test, be sure that your overall message is consistent.
- Track — Check your metrics to ensure that you are meeting your goals.
It’s clear that using Facebook ads can speed up the process of the public gaining awareness of your business. Thus speeding up the time it takes you to reach your goals. Once your materials are created it will take you less than 10 minutes to create a Facebook Advertisement. Time well spent.
Time Saving Tips for Using Facebook
Believe it or not, all the time you spend planning will save you time later. Taking the time in advance to define your audience, organize your information, create a publication calendar, as well as brainstorming and creating content along with the judicious use of management tools will go far in helping you save time.
Define Your Audience — Know who you’re sharing with so that it’s easier to know how to phrase your updates, as well as to know what updates will be important to your fans. If you know your audience well you’ll avoid waiting your time and theirs will irrelevant posts.
Create a Publication Calendar — You can use Google Calendar as your publication calendar. Simply create a new calendar called Facebook Calendar or whatever you want to call it and create an entry each day for the types of content you want to post. If you click edit, you can check the box to repeat entry.
Brainstorm Content — Know exactly what type of content you want to create to share on Facebook in advance. Everything you share should have a purpose of some kind. Don’t just share things for no reason. Knowing in advance what you’ll share and why you’ll share it is a time saver because it keeps you from wasting time sharing content without a purpose.
Create Content — Whenever you sit down to create content, do so in batches. Creating several blog posts about the same topic at once is faster. You only have to research once, then start writing based on that research. Your mind will get into the flow of writing. Then you can schedule the posts in WordPress easily. Next, either grab the links to share on Facebook manually (using Facebook’s schedule feature or another third party app scheduling feature), or using another app to share automatically with Facebook like NetworkedBlogs to speed up the process will help you work faster. Do be cautious about too much automation without a comment by yourself on each shared piece of content.
Get Organized — The content you want to share should be inside a spreadsheet with links ready to grab. These can also be uploaded to Google Drive. When you create a new blog post, or new content, or find content on the web that you want to share, grab the link immediately and stick into your spreadsheet for sharing during your 10 minutes.
Use Third Party Apps — Apps like the cloud-based MarketMeSuite , Hootsuite Pro, and others can help you automate your social media marketing strategy in a simple way. You can manage all of your social media for Facebook from one inbox. Messages can be scheduled in advance and appear without any type of branding or appearance of scheduling from a 3rd party app in some cases. Be cautious about using too much automation especially if the program announces it came from a third party app.
Use Facebook Features — Use any feature Facebook already offers. One of the features Facebook already offers business pages is the ability to schedule posts. When you start to create an update just click on the little clock, then pick the year, month, day that you want your update to appear on your time line.
Hire a Virtual Assistant — Hiring a contractor to help you with social media like Facebook is a great way to help create more time for engaging with others. Only you can truly engage with your audience, but anyone can post the planned updates and content to your Facebook page. If you outsource the things that don’t require personal attention, you can then focus only on what does require personal attention.
No matter what type of content you share, or how often you update, it’s important to always maintain integrity by ensuing that you are following copyright laws. It’s also important to stay up to date with the times. Social media changes fast. Technology is expanding at a faster and faster rate. For instance, most people are accessing Facebook via mobile devices than via PCs this offers the question: Is your Internet real estate mobile friendly? If not, are your Facebook promotions as successful as they could be?
Using Facebook to promote your business only needs to take ten minutes per day if you have everything planned out in advance, entered into a calendar and transferred to your “to do” list. Get started now with daily Facebook activity that will increase awareness, traffic and sales in just 10 minutes a day.