The Social Media Video Generation
Snapchat is all about sharing short content, which usually includes videos and photos. One great way to stand out is to link individual snaps together to create your brand story. Your story is the best way for you to stand apart from the crowd with Snapchat. So, follow these tips to create an amazing brand story for Snapchat.
Keep each snap for your story short. The entire story should be relatively short. At the most, you want your story to be between 1 and 2 minutes long. Each time you create a snap, be sure to send it to your friends so they know something new has been posted.
When using Snapchat, it’s important that you talk directly to the camera. Snapchat is a more up close and personal type of live video than found on other sites. Since people view Snapchat on their mobile devices, the video appears with a portrait or vertical orientation, rather than with a horizontal or wide image.
Learning how to compose visuals and highlight/edit video is very important in Snapchat. You also want to make sure that you respond to comments. Sending snaps directly to people, who have sent them to you, and calling people out helps you to attract more attention, as well as promote your items or services.
Instagram is a visual network where members share videos and images with each other. Much of the interaction cannot be automated, like some other social media. For example, even if you use a service like SocialSprout.com or Buffer.com to automate posting updates to Instagram, you still have to push out the post live with your mobile device.
Instagram has a very active and loyal audience. The users are dedicated and the Instagram stars typically focus most of their efforts on Instagram to become “famous.” This social media site works best with visual niches. But, if you’re creative, you can turn almost any niche into a visual extravaganza. Images on Instagram are supposed to be amazing and almost like eye-candy to the audience.
Even graphic or image novices can create amazing visuals with tools such as Canva or Adobe Creative Suite. You can even outsource some images. But, you want to include yourself in many of the images and really engage with your followers.
Instagram is always updating and changing so keep up to date on the platform so you can stand out. For example, you can now access Instagram on your desktop even though you cannot yet push out images via your desktop but only on a mobile device. That could change and you should be aware of that at all times.
Post what your audience wants to see while encouraging engagement with your audience. You may want to host contests, post your audience’s content, ask questions, allow Instagram to show your location when you make posts. Keep in mind that you should post regularly and learn when your audience usually sees your posts. This allows you to fine tune your marketing strategies as well as discover what your viewers like and want most.
Be sure to tag people who are in your videos. You may also tag or notify people who may be especially interested in a particular item. Use the correct hashtags and use them often because on Instagram users can click on hashtags to find out more information about that keyword. Remember, your images and videos should tell a story. This helps people to discover you.
Videos are very powerful conversion tools. With a variety of ways to create, use, and share video, it is proving to be a viable option for large and small businesses. If you haven’t added video marketing to your line-up, you may want to get started soon, especially since the video generation is beginning to make important buying decisions.
Most of the major social media platforms support video in some way, whether it is with a feature that is directly on the site or with additional apps to make video sharing easy. In fact, several social media platforms cater, almost exclusively, to video producers and viewers. With this amount of growing support and demand for videos, adding and profiting from videos is a cinch.