Social Media Best Practices
The Facebook can be quite amazing. If you can’t find your audience on Facebook, you probably need to niche down or define your target audience more. According to statista.com, on a monthly basis there are over 1.71 billion active users on Facebook. The best way to stand out on Facebook is to encourage interaction in a variety of ways.
• Images – Every now and then Facebook changes its image sizes. Keep up to date on the best sizes to use so that they are more appealing and sharable. Use images in updates to help your audience find you in the sea of information in their news feeds. Use well-made, branded, attention-grabbing images to help promote your topics and updates.
• Content – The content you share on Facebook should lead readers to take some type of action, whether it’s going your website, blog, or getting them to sign up for your email list. Plan the purpose or a call to action for all content before you share it. Don’t share anything that is unrelated or uninteresting to your readers.
• Engagement – Don’t blindly share content. Most Facebook users are not there to buy. Generally, they dislike advertisements and over promoters. So, you need to engage with users on Facebook for maximum impact. One way to do that is by creating a group where they may feel more comfortable interacting with you and fellow readers.
• Promote – You can’t just leave things to chance on Facebook. If you have something important to share with your audience, use the tools available to promote it. You can promote a post, run an advertising campaign, and share items more than once.
Facebook is the place to be if you want to increase the size of your loyal audience base. Create a social media group so that you can engage with people. Answer questions on other people’s groups, be a resource, and “go live” with important information for your audience a couple times a week.
Twitter has over 313 active monthly users (statista.com) so in all probability your audience is on Twitter. If you want to go beyond using appropriate #hashtags, here are some best practices and important tips to help you stand out on Twitter.
• Repeat Your Tweets – More than any other social network, repeating Tweets is an essential component of ensuring that your ideas are seen, commented on, and shared. While other networks frown on this practice, Twitter encourages it. Try sharing a slightly different tweet about the same info two or three times a day. Be sure you space each “repeated tweet/link” several hours apart to get the most engagement.
• Don’t forget the Weekend – Weekends are a good time to interact with Twitter users. Some people may not have time to deal with social media during the week. Try sending tweets on weekends. Use what you know about the habits of your target market as well as analytics to find out when your audience engages on Twitter. You might be surprised at how much more you’ll stand out from the others who aren’t doing it.
• Use Images – Tweets that share images get more retweets and comments than those without. Be sure to brand your image with your logo. Let the image speak for itself with a small blurb on the image.
• Promote – On Twitter, you want to promote your important Tweets to get more bang for your time. When you know you want your audience to perform a specific action from the Tweet, that’s a good time to promote it.
Twitter has a lot of promise when it comes to social media promotions. You can use Twitter ads, Twitter pics, and even video to stand out from the crowd. Avoid too much automation and focus on interaction, especially on Twitter. Take advantage of the fast pace and tweet in the moment.