Facebook Messaging Profits
Facebook messaging bots are a new marketing strategy that some savvy marketers have tried to use in recent months as Facebook has rolled out some exciting new features for their Messenger service. However, many do not know how to manage this new form of marketing. This means many do it badly, which means a lot of wasted time and effort.
In this guide, we will be explaining what Facebook Messenger (FM) is, why bots are so useful, and how to use bots to engage with your customers effectively for more leads and sales. Let’s get started with a look at what Facebook Messenger is.
What is Facebook Messenger?
Facebook Messenger (FM) has been around for several years, but has recently become a main area of attention for Facebook as a chance for businesses to market themselves effectively and even accept payments from shoppers.ng wit
The FM app has been downloaded a billion times onto Smartphones and tablets, as compared with the 1.8 billion Facebook users who visit the site every month. Facebook’s goal seems to be to create a world in which you can stay in the Facebook environment to accomplish all of your most important tasks. This includes instant messaging to friends and family, telephone calls and video chat.
It also means looking at ads and engaging with content, including marketing content and special offers businesses would like to put in front of you. Think of FM as your email Inbox, but more immediate. Most people only read their email when they get around to it. FM is ‘in your face’, with the messages popping up on screen, sometimes with a ping or other sound to notify the person that they have received a new message.
This is referred to as ‘push marketing’, getting your marketing message in front of your potential customers without them having a particular desire or interest to buy your product or learn more about it.
Push marketing can interrupt what a person is doing and be annoying, sort of like endless Geico ads on TV if you don’t need car insurance. On the other hand, it is a useful tool for making people aware of your brand and giving them the chance to engage with it.
Studies have shown that it takes up to 17 exposures to a brand before people even start to recognize it. A steady stream of messages to help your target audience become familiar with who you are and what you do can be one of the best ways to build your brand and generate leads and customers.
But there are a lot of ways to market online. Why should you take the time and effort to learn how to marketing on FM? Let’s look at this next.