Why Use Facebook Messenger?
There are a number of reasons to use FM. There are other messaging apps out there, but this one is within Facebook and driven by it. It’s a good way to have everything you need in one place. Facebook wants you to ‘live’ at their site and are continually adding new features to make this possible. Now you can chat, shop, and even play games in the FM environment.
With more than 1 billion downloads and growing, this is a chance to connect with a wider audience. Facebook is one of the best advertising networks to use because it is so highly targeted. Facebook collects a lot of data on users and everything is keyword-driven, which means it is easy to tap into what people in your niche are interested in and offer them great content related to it.
Offering great content is what Facebook is all about. Photos, videos, slideshows and more are all ways you can market your business effectively free. With any luck, you will get engagement for the posts you create, that is, likes, shares, and comments. These are signals to Facebook that there are a lot of interesting things going on in your business.
Similarly, high FM use signals to them that there is a lot going on in your business. They will even give you a badge for being a highly responsive site if you reply quickly on a regular basis to the messages you receive.
If you are a company of one person only, this can seem like an impossible feat. You can’t be at the computer 24/7. This is where Facebook Messenger Bots come in. The robots, or bots, can do a lot of the work for you IF you set them up correctly. It will take some time and patience, but it can add a whole new marketing channel to your business.
If you’ve ever set up an email autoresponder series in your email marketing service, such as Aweber, you will be familiar with the concept of an autoreply.
With email marketing, you create an email-marketing list. You pre-load a welcome message and other emails with interesting information and promotions for the products you are selling. A lead (potential customer) asks for information via a sign-up box. The email-marketing platform sends out the information, one email at a time, until the sequence you have created is complete.
FM is similar in that you will be pre-loading messages and they will be sent out according to the actions your leads take. But what makes FM even more exciting is you can ‘chat to them’ in relatively real time using the bots rather than sitting at your computer banging out millions of replies.
The bots can be set to recognize keywords. This means they can send out information related to that keyword automatically, to help your leads and customers even when you are nowhere near the computer. Again, it will take some time and a good understanding of the kinds of questions your prospective customers are likely to ask, but all you have to do is set up the messages once and they will keep on earning for you repeatedly.
You can use FM bots to market your business effectively, in a number of key ways. Let’s look at some best practices next.