Facebook Audience Continued
Adding a tag will help you sort people by topic if you wish. Remove the tag if it is no longer relevant.
Subscribe to sequence will apply once you create an FM sequence of messages. A list of the names of the sequences you have created will appear. Select one.
You can unsubscribe them from a sequence, for example, to stop sending them messages. You can also unsubscribe anyone from the FM bot, for example, if they are a nuisance or you don’t need to market to them for any reason.
On the far-right column, you will get an overview of your audience. Here’s an example of a custom tag, CSpaniels, with 1 subscriber tagged.
We will create widgets and a sequence in a moment.
Or set a sequence for them. The tags are handy as a reminder of what this prospect is most interested in. The Subscribe to sequence would be handy if you have some pre-made messages such as Frequently Asked Questions that you would like to send out automatically to help build a relationship so you can make a sale.
Clicking on each one will give you a menu of choices. ManyChat has created examples to help get you started.
A popup, as the name suggests, will pop up from the page.
A bar will form across the top of the page at your site.
A landing page will be a destination you can create specially at ManyChat for your FM contacts to get more information.
That is, the number of times it was shown, how many people opted in for your offer, such as a free special report, and how many people took up the offer, that is, converted.
This is the number of people who opened and who clicked. This is useful because you can check to determine if there is anything wrong with the offer by seeing if your open and click numbers are close. If they’re not, something is getting lost in your marketing message, because they are not clicking.
Now that we know the three kinds of lead magnets we can create, let’s look at each one in turn.