A Profile of Facebook
Facebook is the largest social network on the internet. First founded as “Facemash” and then “The Facebook” in 2003 by Mark Zuckerberg, this social network first started out as an exclusive college-only network. It quickly expanded to the general market and has today become the #2 website in the U.S. and #1 worldwide, according to Alexa.com.
Traffic & Statistics
Facebook has over 900 million active users. Between one in seven and one in eight people in the world have a Facebook account. Over 300 million photos are uploaded to Facebook every day, making it the largest photo sharing platform in the world.
Facebook has 9 million apps and over 40 million pages with at least 10 likes. They have over 3,500 full time employees.
One challenge Facebook faces is the increasing usage of mobile devices. Mobile device users click on far fewer ads. Monthly mobile users was at 488 million at least count and likely over 500 million by now. Trends show that users are moving towards mobile at a rapid pace.
According to Alexa.com, Facebook currently has an estimated reach of over 40% of all global Internet users.
Facebook is being used by just about everyone in every demographic. That said, Facebook has a larger 45+ user base than Twitter or Google+.
Should You be on Facebook?
The short answer is “yes.” Just about every business should have a Facebook presence. It’s the largest social media platform around, which makes it the de facto starting point for any social media campaign.
Facebook Pros and Cons
- Pro: It has a large audience base. If you want to reach a broad audience, this is the place to do it.
- Con: Not very customizable. You have to use Facebook’s apps or pages. It’s difficult to build your own community.
- Pro: Facebook is a very sharing-central social network. That means great content can go viral quickly.
- Con: People don’t tend to spend a lot of time on one page. They’re in a “jumping” mindset, which means they’ll often land on your page and bounce.
- Pro: Facebook advertising blends very well into the Facebook pages experience. There are a lot of ways you can promote your business all within the Facebook platform.
- Con: It can be a distraction for you personally. It’s easy to get sucked into “being on Facebook” and not get work done.
Tips for Success on Facebook
Doing well on Facebook really ultimately comes down to building a brand that people love and want to support. If you can do that, people will click on your links, people will share your content and people will buy.
So how do you do that?
Start by being someone unique and saying something unique. Help people solve problems that they can’t find solutions to. People on Facebook can see through soulless marketing very quickly.
Create a Facebook page for your business and treat it like your baby. It takes time to grow a page, but if you put the time, effort and creativity in, your page will very quickly pick up momentum and grow.
Use multimedia. Give away text content, video content, audio content, visual content, infographics and other kinds of multimedia content.
Build an audience by giving great content, regularly. No matter what kind of social media campaign you plan on running, Facebook is a good place to get started.