Simple Step-by-Step Guide to Facebook Live
Facebook Live is a video streaming feature on Facebook. It allows you to capture what you’re doing or thinking in real time. Some people use it to explore their thoughts about a current issue, share events they aren’t able to attend in real life like a family reunion, and some want to connect with others who share their hobbies or belief.
Businesses are also starting to use Facebook Live. Depending on the brand, a business might want to share a recent company milestone or they may want to announce a new product through live streaming. This gives them instant feedback from the community they serve and makes it easier to get the word out about their news.
There are three ways you can use FB Live. You can use it on your personal profile, in a Facebook group, or on your brand’s page. If you’re looking to share a quick update about your life with your family and friends, you’ll want to opt to live stream through your personal profile. Here’s how to get started:
Using Facebook Live on Your Personal Profile
Now, you can write a brief description of what you’ll be talking about or doing during your video. Then adjust your privacy settings. You can choose to make this live stream only viewable to yourself, your friends, or the public. When you’re happy with your description and privacy settings, click the ‘Next’ button.
The preview is your chance to see what you’ll look like before you go live, so pay attention. Is the lighting good? Can you see yourself clearly? If you wear glasses, are they reflecting the screen? Is your background neat and free from distractions?
While these are small issues, they can frustrate your viewers and make them click away from your stream before you have a chance to interact with them.
Once you’re ready to begin, click the ‘Go Live’ Button.
Record your live stream like you would any other video. You may see friends or family pop on to leave comments while you’re recording. Some people chat back and forth with commenters during their videos. Keep in mind that Facebook Live is popular because you can connect in real time with your viewers.
Using Facebook Live in a Group
Now that you’re becoming more familiar with how to work Facebook’s Live feature, it’s time to learn how to start a live stream in a group. Before you begin, remember to consider your privacy settings. A group that’s marked open means anyone will be able to see your video.
Now, look for the group where you’d like to live stream and click on it.
Deleting the video will keep it from being displayed in the group. However, the viewers who were present when you went live still saw your video.
Using Facebook Live on Your Page
Facebook lets everyone use the live feature including brands and businesses that have a Facebook page. Use this feature when you have exciting news to share with your fans or when you want to communicate valuable information to them.
Next, you’ll be able to see your video preview, just like when you stream to your personal profile or in a Facebook group. Take a moment to check the preview. Look for harsh shadows, food between your teeth, and background items you don’t want seen (like that family photo).
If there was a technical problem or you just didn’t like your video, you can delete the video before it’s added to your Facebook page.
Facebook Live is a great new feature that individuals and businesses are using to connect with their communities. Live streaming is fun, fast, and rewarding. Try it today!