Hosting Guests for Your Facebook Live Videos
Tired of going solo in your Facebook Live videos? Try adding a guest to your live streams. Not only will you have someone else to help keep the conversation going, you also look like a key influencer by association.
But hosting guests on your stream can be tricky. You want to host people who reflect well on you and your brand. So here’s how to pick your interviewees:
Start by doing a social media check. You’ve found someone and you think they’d make a great addition to your next live stream. There’s just one problem—you don’t know this person well enough to extend a blank invitation.
Fortunately, there’s an easy way to fix this problem. Do a bit of research on your guest. Check out their blog; follow them on Twitter, and like their Facebook page.
Once you’ve done this, watch how they interact with others. Are they kind and helpful? Do they seem genuine and caring? If not, move along. You don’t want to be associated with someone who’s rude to others.
If you like what you’ve seen by this person on social media, start looking to see if they’ve been interviewed in other places. This will give you a feel for what they’re like to work with.
You can do this by using a search engine like Google. Just type: “First and Last Name” + podcasts into Google. You can also go to YouTube and type their name into the search bar. Listen to their content and if you find yourself enjoying their material, reach out.
When it comes to reaching out, the best way to do it is over email. Mention the word interview in your subject line. Then write up a quick message explaining who you are and what your live streams are about.
Then ask for the interview. Don’t be vague by asking questions like, “I’d like you to be on my live stream sometime. Are you up for it?”
Instead, be direct. “I live stream every Wednesday afternoon. Do you have time on your schedule to hang out on the twentieth?”
This will prompt your potential guest to give you a clear yes or no. Sometimes, a timing issue prevents a guest from appearing on the live stream. In this case, your guest might say, “I can’t make it on the twentieth, but my schedule is open for next week!”
Always be polite, even if your potential guest turns down your invite. You may not know for months or evens how valuable the connection you made really is.
Facebook Live is fun way to engage with your audience. You can use it to build your personal brand, grow your own business, or simply share about your personal life. The decision is up to you. Have fun streaming!