Facebook Live Marketing
The Penny Hoarder is a personal finance brand started by Kyle Taylor. Every Wednesday, The Penny Hoarder hosts a Facebook live stream titled the Top 5, teaching viewers “5 ways you can put more money into your pocket.”
In a recent stream, Christie Post announces the weekly giveaway. To enter, all viewers have to do is share the video on Facebook. While viewers share, Christie shows two potential prizes.
Viewers vote for the prize and the one that gets the most votes is the prize the winner will receive. By sharing and commenting, watchers are engaging with the video and that makes them less likely to click away.
Key Takeaway: Encourage your audience to share your video. This can result in more views and can grow your community. However, don’t just ask for the share, offer a small incentive in exchange for their participation. This could be a physical or digital product. It’s up to you!
When it came time to release their newest vehicle, Land Rover live streamed the event from New York. This ensured that thousands of viewers who couldn’t be there in person were able to enjoy the experience.
The video begins with a performance by Ellie Goulding, a well-known popstar, before introducing the 2018 Velar. Later on in the event, there’s an interview with Gerry McGovern, the Chief Design Officer, who shares his vision with viewers.
Key Takeaway: When your brand is ready to unveil that new project, make a big deal of it and live stream the event. Show off your best stuff and let your viewers get a look at some of the behind-the-scenes work.
Stream Source: https://www.facebook.com/otterbox/videos/10154507668058003/
OtterBox is a company that creates protective cases for smartphones and tablets. Having a case means your device is less likely to be damaged if you drop it unexpectedly.
In February 2017, OtterBox created an event they called Closed2Open. Employees of OtterBox went to schools and non-profits around the United States to share lessons about entrepreneurship with kids of all ages.
But they didn’t stop there. They also live streamed the events so their global audience could follow along as they inspired the next generation of brand builders.
Key Takeaway: Businesses don’t just have to broadcast about their products or their events. You can also showcase your passions and your efforts to make the world a better place.