Facebook Live Marketing
10. Skratch Labs’ Interview with the FounderStream Source: https://www.facebook.com/skratchlabs/videos/1161709910604778/
Skratch Labs was founded by Allen Lim, a sports coach who wanted to give his athletes alternatives to unhealthy sports drinks. He eventually created his own brand of sports drinks to rehydrate thirsty athletes.
Recently, Skratch Labs interviewed Allen on Facebook Live. This provided new fans the opportunity to learn more about the founder and it gave older fans the chance to discover which direction the company was heading in for the future.
Key Takeaway: Businesses can take a back-to-the-basics approach by interviewing key founders or other decisions makers that have shaped the direction of their brand. Doing this helps viewers connect with the people behind their favorite products.
11. Impact Branding & Design’s Website ThrowdownStream Source: https://www.facebook.com/impactbnd/videos/10154562979874576/
Impact Branding & Design is a marketing agency based in Connecticut. Once every month, they host an event called Website Throwdown. This is where the marketing experts behind Impact critique websites.
Users can submit their own website to be critiqued and they’ll get feedback about their content, the design, and their search engine optimization. Every month, viewers log onto Facebook Live to see if their website is featured in the live stream.
Key Takeaway: If your brand is struggling with ideas, consider offering a critique to viewers. For example if you’re a fitness brand, ask users to submit a clip where they’re doing 10 crunches. You can then show the video on your live stream and offer tips to help viewers correct their form.
12. The Body Coach’s BootcampStream Source: https://www.facebook.com/JoeWicksTheBodyCoach/videos/1362044043869528/
Joe Wicks is the fitness trainer known as The Body Coach to his Facebook fans. He created the 90 Day Shift, Shape, and Sustain Plan, a lifestyle plan designed to help people lose excess fat.
At the beginning of 2017, Joe started his own fitness bootcamp. He live streamed workouts three times a week. Viewers could follow along with his workouts to lose weight and get healthier, too. Fans that enjoyed the live stream and found it helpful could also purchase the 90 Day SSS Plan.
Key Takeaway: Brands can use live streaming as part of their sales funnel. Give viewers a small taste of your premium product or service at no cost. Then let them know where they can make a purchase.
Facebook Live gives brands and businesses the technology to broadcast whenever and wherever they like. But smart brands know that live streaming is like any other form of marketing—it’s worthless if you’re not actively studying your metrics.
Without metrics, you don’t know if your content is truly connecting with your audience. Fortunately, Facebook offers analytics that are called ‘Insights’. Use them to study how well each broadcast performs.
As your brand grows continues using live streaming, look for higher engagement rates. These engagements might be in the form of liking the video, commenting on it, or sharing your video with their friends. As these numbers keep growing, it’s a sure sign of a healthy live stream.