Top Facebook Live Tools & Software to Use
Since Facebook Live is relatively new, there aren’t that many programs and tools yet that are made just for Facebook Live. But, there are some tools and software that you’ll want to know about to help you make the most of your Facebook Live experience.
• Mentions app – If you’re a verified public figure, you can use the mentions app, which you can download on your Apple or Android device. This app enables you to share with others easily your live video across networks.
• Livestream – You can install Facebook Livestream on any page that you own on Facebook. You’ll need to know your sign on information to connect the pages to the software. Once you install it, then you can use it on that page. If you have more than one page, you’ll have to reinstall it for each page.
• Microphone & Sound – Most people use their iPhones or Android phones to capture the video used for Facebook Live. You can put your phone on a tripod, and use a special lapel mic to help the sound work better.
• Lighting – One of the most important aspects of your video outside of sound is the lighting. The lighting will make a huge difference. You can get numerous types of lighting options on Amazon that can help. The type of video you’re making will determine which apps are best for you.
• Editing – To edit your video after the fact, you can bring it into any type of editing software that works on video such as Camtasia or other video editors. Editing a video after the live event is a great way to reuse it later with a call to action added to make it more effective.
Using some of these tools will help make your Facebook Live events more effective. After all, the point of doing a live event in the first place is to get more subscribers and more sales. You’re going to get more if you make it easy by having a call to action, by telling people during the video to subscribe or act in some way. These tools will make it all so much easier.
10 Mistakes Marketers Make Growing Their Audience on Facebook
If you are serious about growing your audience on Facebook, consider these mistakes so that you can correct yourself if you’re making them now. No matter what you’re doing today, you can improve upon it and make it work for you so that you can grow your audience, increase your subscription rate and make more sales.
1. Sharing Irrelevant Content – When you decide to do live events, you need to ensure that your events, like anything you share fits with your audience. If you share things that they don’t care about, you’ll change the relationship you have with your followers and maybe even lose some. For example, if you have a food related business, but you then share something about marketing instead it won’t make sense to your audience at all. They are expecting food related content, not business related content.
2. Too Many Hashtags – While hashtags are popular on Instagram and across social networks, using too many is distracting and doesn’t help at all. Don’t use them in every single Facebook post, or just because you think you should. Use hashtags when they’re relevant to help your audience discover useful information.
3. Not Answering Questions Quickly – On Facebook, when you post content, eventually someone is going to start asking questions or interacting with you. It’s imperative that you answer them and respond in a reasonable amount of time. This builds trust and makes you seem more approachable. Plus, it helps establish you as the expert.
4. Not Responding to Criticism Correctly – As a public figure, and a business in the public eye, eventually you’re going to have to answer to criticism. This is normal and if you look at it right it’s also an opportunity. Your audience is always watching you to see how you handle things. If you can handle critique well, it’s just going to make your audience love you even more.
5. Not Using Content Strategically – When you’re using Facebook for business every bit of content you put up for public consumption needs to have a reason for being. It needs to be to build your audience, to attract new people, to engage your members, to get subscribers, to make sales or some other goal. If you share content without a reason, you’re making a huge mistake.
6. Forgetting Your Target Audience – As with all types of marketing, your audience is the first thing you need to consider anytime you do anything, including hosting a Facebook live event. Ask yourself, is this something your audience wants or needs? Is this something your audience will get something out of? Does this event or update provide value to your audience?
7. Being Offensive – Even if you have a since of humor for off colored jokes, or information, this is something you need to be very careful about when it comes to business. If you think for one moment something is likely offensive don’t do it. It only takes one mistake to ruin everything when it comes to offending people. Knowing your audience well can help prevent problems.
8. Not Developing a Facebook Strategy – Overall you need a plan of action for your Facebook marketing. You’ll need a good mixture of different types of content including live events to help your audience make the choices you believe are right for them.
9. Not Keeping Personal & Business Separate – This can be hard to do sometimes on Facebook due to the fact that you have to have your personal page connected to your business pages. But, the more you can keep things separate the better it will be for your business. Plus, Facebook doesn’t like it if you do business on your personal page.
10. Not Making a Good First Impression – Everything comes down to first impressions in life. From a Facebook post, to a Facebook live event, to all the content you choose to share. The tricky part is that each individual comes into your Facebook social media from different entry points, so you never know what they see first. That’s why you have to ensure that every single update you share is relevant and meant for your audience.
Don’t worry if you’re making these mistakes now. Just correct yourself. The greatest thing about social media marketing and Facebook Live is that you can learn more and do better as you learn more.