Creating A Custom Ad on Facebook
These are the steps for creating a custom advertisement on Facebook according to Facebook at the time of this writing. It’s important to note that the steps may change over time as Facebook rearranges things. There should be a notice as shown below if something has recently moved.
Log into Facebook and go to “Ads Manager,” or once you’re logged in, you can just go to Facebook.com/ads/manager. Below is what you see the first time you set up an ad.
Step #1 – Setting Up Your First Ad
a. Choose the objective for your ad campaign
For this tutorial, we’re going to choose “Send People to Your Website” because we want to increase traffic to our website. Depending on what your objective is, the following options may vary slightly. It’s worth noting that once you’ve found success with your first ad, it’s a good idea to try other types of ads as well as other custom audiences.
g. Once you’re happy with the ad, click place order and proceed to pay for your ad.
Step #2 – Create Your Ad Pixel