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Profiting With Facebook Retargeting 3

Creating A Custom Ad on Facebook

These are the steps for creating a custom advertisement on Facebook according to Facebook at the time of this writing. It’s important to note that the steps may change over time as Facebook rearranges things. There should be a notice as shown below if something has recently moved.

Log into Facebook and go to “Ads Manager,” or once you’re logged in, you can just go to Facebook.com/ads/manager. Below is what you see the first time you set up an ad.

Step #1 – Setting Up Your First Ad

a. Choose the objective for your ad campaign

For this tutorial, we’re going to choose “Send People to Your Website” because we want to increase traffic to our website. Depending on what your objective is, the following options may vary slightly. It’s worth noting that once you’ve found success with your first ad, it’s a good idea to try other types of ads as well as other custom audiences.

As mentioned before, an ad targeting people who have previously visited your landing page or your sales page might give them the nudge they need to sign up or buy.

b. Enter your campaign name & click create ad account

c. Set your country, currency and time zone

d. Choose your custom audience

e. Define where you’d like your advertisements to appear. Then set your budget & schedule.

f. Format your ad. Then click review order to ensure everything looks right.

g. Once you’re happy with the ad, click place order and proceed to pay for your ad.

Step #2 – Create Your Ad Pixel

a. Navigate to Tools >> Pixels

b. Navigate to Actions >> View Pixel Code

c. Copy the given pixel code & paste it into notepad

In Category: Featured, Internet Tools, Marketing Tools, Traffic Generation

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