How To Keep Your YouTube Live Audience Engaged
People have short attention spans. Therefore, you’ll need to devise ways to keep your show moving along and interesting to your viewers. One way to do it is to create segments for your show. For example, a one-hour show might have four segments. Each segment helps move the show along and reminds you to involve your audience.
It would be a mistake to assume that due to people’s short attention spans they won’t be interested in a long live YouTube event. You’ll notice that with recordings if they’re too long, people lose interest. But, when people are watching video live, if it stays interesting, they tend to keep watching.
• Tease Your Audience – During the YouTube live event, ensure that you take the time to tell your viewers what you’re going to do during the show, and then tease them often about what’s coming up next. This will keep them tuned in. Watch an episode of your favorite talk show and you’ll notice that they often do teasers during the show.
• Ask Your Audience Questions – One way to increase attention on your live YouTube event is to talk to your viewers. Ask them questions, conduct polls, and get them to interact with you while you’re doing the live event.
• Participate in Commenting – It can be difficult to do, but try to mention people who are saying things in your live stream comment area. It might help to ask someone to monitor it for you, answer questions in the chat, and send questions on to you – perhaps by Facebook Messenger, which you can open on your phone or a different computer screen.
• Provide Handouts & Resources – One thing that really helps with viewer engagement is to give them some resources to use. You can link to different things in your description box on the event. Just inform them to look below and they’ll find the information they need.
• Give Something Away – You can tease throughout your live event about a giveaway for live viewers being announced later. Then wait until the last couple of minutes of your show to tell them how to get their freebie.
• Promote Your Live Event – Whenever you’re going to go live on YouTube, it will help if you let people know that you’re doing it. You can promote via social media, email messages, and Facebook Ads. Also, on YouTube, it will show up that you have an event scheduled if people look at your channel.
• Figure Out the Right Day – Each audience is different and has different amounts of time that they can spend watching live YouTube events. You may need to test out some different times to find out when you get the most audience. Try polling your email list to find out when they’d show up.
Because video is so popular and live video is increasing in viewership exponentially, it’s important to get involved in live video if it’s something your audience will like. Finally, be sure to share your recordings. This will help those who missed it get benefit out of the recording but also make them want to avoid missing future live events from you.