Staying Focused on Social Media
Getting sucked into social media distractions is a real concern for anyone using social media professionally. You might only plan on working on your Twitter account for 20 minutes, then look up 90 minutes later wondering where your time went.
Social media is notoriously distracting. So how do you stay focused when you’re working on your social media strategy? These ten tips will help.
Tip #1: Keep Your Business & Personal Accounts Separate
Mixing the two accounts is a recipe for disaster. You’ll log on to update your Twitter status, then get sucked right into the funny video of your next door neighbor’s niece.
If you have your accounts mixed, separating them alone will drastically boost your productivity.
When you’re working on social media, you should spend that time only working on social media. Don’t do other things at the same time.
People will often try to do social media “on the side” while they’re taking care of other things. For example, you might be listening in to a company wide call that isn’t taking up your full attention. So, you might hop on Twitter at the same time to post a few things.
This is bad, because it trains your brain to not separate social media work time from other things. By not multitasking and only doing social media during social media time, you train your brain to work on social media in a very focused way.
Tip #3: Have a Daily Action Plan
Having a plan for how you spend your time on social media can really help minimize distractions. For example, if you plan on using your social media time to build an influence, you might break your time down like this:
5:00 – Schedule Posts in HootSuite
5:30 – Respond to @Mentions, Read Tweets, Retweet
6:00 – Send Personal Messages to Influencers
Don’t “wing” your social media.
Tip #4: Do Your Social Media When Your Work is Finished
Plan your social media time after the majority of your work is finished. Though social media is an important marketing venue, it’s rare that it’s really so urgent that it needs to be done early in the day.
Doing your social media last helps cut down the likelihood that your social media work would detract from the rest of your day.
Tip #5: Avoid Chats
Turn off your chats. Turn off Facebook chat, Google chat and any other chat programs you have running in the background. Many social networks will have a chat program weaved into their basic functionality. Make sure those chat systems are off.
Chats can throw your entire day out the window. Someone might message you and a 15 minute social media session suddenly turns into a 40 minute conversation. Often time’s you’ll have trouble saying no to someone’s communication because you don’t want to damage the relationship. You’re better off just turning your chats off in the first place.
Tip #6: Learn to Recognize Seemingly Urgent But Unproductive Behaviors
Do you really need to watch that 2 minute video that someone just uploaded? Do you really need to respond to that provocative comment?
A lot of the content you see on social media is designed to be inherently attention catching. They can seem urgent. But when you look at them objectively, you’ll find that it’s really counter productive to spend your time on it. Whenever you’re tempted to click on a link, ask yourself: “Is this really going to forward my business?”
Social Media Staying Focused Summary
So far we have covered 6 of the 10 tips for staying focused on your strategy for social media. Some of the tips were having a separate accounts for business and personal, plan your social media time, and avoid chats.
Those are some solid tips for you to managing your social media focus and time. Practice a couple of these tips and see how much better your focus is on social media.