Top 10 Ways to Grow Your Twitter Following
Having a strong Twitter presence is essential for your online business strategy. It allows you to quickly respond to real time events, make announcements that people pay attention to, distribute content, build trust and put out fires. Also, the larger your Twitter following, the better your chances are of creating content that can “go viral.”
Growing a Twitter following from scratch can be intimidating. How do you go from zero followers to hundreds to thousands to tens and hundreds of thousands? These are ten of the top ways to grow your Twitter following. Use these to kickstart your Twitter account or help it reach the next level.
Search Your Databases
Start with your shopping cart buyer list. Since you’ll always have their first name, last name and email address, you’ll often be able to find people’s Twitter usernames. Also, check out their website and look for a Twitter contact if they provided a bsite during their checkout process.
Follow anyone who has already bought from you. Since they already know and trust you, there’s a very good chance they’ll follow you back.
Next, go to your autoresponder contacts. Again, search by names and emails.
Finally, search through your existing email contacts. Import your Gmail, Yahoo! Mail and other contact databases and look for people who know you. Follow them. Most likely, they’ll follow you.
Search Your Brand Name and Add Twitter Followers
Look for people who’re already talking about you. Since they’re discussing you, there’s a good chance they’ll be interested in following you.
Search for your brand name, your product name and any other relevant keywords using Twitter’s search function. Then follow them. You can also @reply them to increase the chances that they’ll follow you.
Follow Leaders and Join Conversations
Use tools like WeFollow.com, Klout.com and PeerIndex.com to find influential people in your industry. Follow these people and look for interesting conversations.
When people talk about something interesting, join in the conversation. Post insightful @replies and comment on popular relevant hashtags.
This allows you to leverage other people’s brands and other people’s influence to help you build your follower base.
Find high quality blogs in your industry. Leave high quality comments that offer value to other readers. Provide tips in your comments that other people would appreciate.
At the bottom of your post, sign off with your Twitter handle. People who appreciated your post will come and find you. Some blogs even have a plugin that allows you to include your Twitter name or you may be able to log into Twitter to post.
Note: Don’t spam. Provide real value and only mention your Twitter name.
If you have a strong web presence, use it to promote your Twitter following. Add social media buttons at the bottom of each post and in the sidebar of your website.
Make it easy for people to retweet your content. You should have not only a “Follow” button on your site, but an easy button people can click to instantly retweet posts they liked.