Top 10 Ways to Grow Your Twitter Following
Having a strong Twitter presence is essential for your online business strategy. It allows you to quickly respond to real time events, make announcements that people pay attention to, distribute content, build trust and put out fires. Also, the larger your Twitter following, the better your chances are of creating content that can “go viral.”
Growing a Twitter following from scratch can be intimidating. How do you go from zero followers to hundreds to thousands to tens and hundreds of thousands? These are ten of the top ways to grow your Twitter following. Use these to kickstart your Twitter account or help it reach the next level.
Host a Twitter Contest
Contests have a tendency to go viral, especially if retweeting is a part of that contest.
Create a prize that people would want to fight for. Then create a contest that revolves around people retweeting your contest. You can also add other elements to the contest, like video submissions or getting their friends to vote.
Announce your contest on Twitter, on Facebook, to your email list and to your blog or website.
Retweet other people’s content as often as possible. Of course, you want to make sure that you’re only retweeting high quality, relevant information. If you see a piece of content on the web that you think your user base would like, retweet it. Don’t be stingy with retweets.
Whenever you retweet someone else’s message, you generate goodwill. If you do it regularly, people will take notice. You can then start to build a relationship with them.
Then, if you post something that you think would benefit their audience, you’ll have enough clout to ask them for a retweet. More often than not, they’ll say yes.
Add Twitter to All Your Promotional Materials
Add your Twitter name to all your promotional materials. Put it on your business cards, your posters, your letterheads, your pens, your website and anywhere else.
Use Sponsored Tweets
Sponsored Tweets (http://www.sponsoredtweets.com) is a tweet marketplace where you can buy tweets from people who have major followings. Prices for putting out a tweet can cost anywhere between a few dollars to several thousand dollars.
Sponsored Tweets lets you sort feeds by price, by follower numbers and by category. If you only want to target authors for example, you can filter your list so that you only see authors who want to get paid to put out a tweet.
Paying for a sponsored tweet on other feeds in your industry is a fantastic way to gain more exposure. Make sure you check out their user base and level of engagement before paying for a tweet.
Use Promoted Tweets
Promoted tweets are paid tweets that show up prominently on people’s Twitter feeds. At the time of this writing, Twitter doesn’t have a self-serve advertising platform. Instead, you fill out a form to get in contact with Twitter’s internal advertising team.
If you have a significant marketing budget, this is a fantastic way to skyrocket your influence. You’ll get your message in front of people who may not have otherwise heard about your brand.
Summary Of Gaining Twitter Following
These are ten powerful ways you can build your Twitter influence and gain more followers. If you have money to spend, you can use paid tactics like sponsored tweets or promoted tweets to boost your influence rapidly. Otherwise, you can use organic tactics to steadily yet quickly grow and expand your Twitter follower base.