21 Strategies For Your Facebook Page
Some businesses create their Facebook Pages and think their job is done. The truth is… it’s just beginning!
But your Facebook Page will never get off the ground unless you initiate and encourage interaction between yourself (or your official Admin) and those who visit and post.
Fortunately, building a community and making your Facebook Page come alive as an entity in its own right is absurdly easy… as long as you know what to do.
The 21 Facebook Strategies
Here are the proven strategies to help you create strong Facebook Pages that are, as one poster put it, “just hopping!”
1. Mix your media – don’t always just share photos or just share text. Showcase a longer “Notes” post. Post videos as well as photos. And do share infographics, when you find an apt one: Not only do you have the power of the Edgerank algorithm assigning high photo value to your infographic – you get to share really interesting or useful information in an instant visual format.
2. Use contests. As with any other form of media, don’t overdo this – but a good strategy is to hold a regular contest on a regular day of the week or month.
Always posting your contest on the same day creates habitual viewing. People start to look forward to the feature.
A good rule of thumb? The more trivial, fun and silly the prize, the more often you can feature the contest. The more high end with “wow” factor your prize, the rarer your contest should be.
3. Don’t be afraid to occasionally throw in the truly fascinating “human interest” story – even if it’s normally not the type of post your business-focused Page showcases.
Human interest stories touch everybody – and are usually high in entertainment value, quickly going viral.
What makes for strong entertainment value? When something is unexpected, outrageous – or just sometimes even just plain odd.
4. Consider using Suggested Posts – What’s the difference between a “Suggested Post” and a Sponsored Story?
Sponsored stories have to come from connections of your target viewer, whereas Suggested Posts can appear directly from your company to any member of a demographic you target.
The whole key would be to be very, very careful in your targeting.
5. Show followers how to find Pages they’ve subscribed to quickly – One of the most common reasons given for never visiting a Page again? “I couldn’t figure out how to find it.”
Let your followers know they can instantly access Pages (not just yours) by pointing out the options in their left-hand, vertical navigation menu.
Sure, you could just tell them how to find your Page alone – but show them this easy method, and you will probably reap more visits!
Facebook Strategies Summary
So far we have learned you should mix your media, use contests, using posted suggestions, and show your followers how to find the pages that they are subscribed to. In the next post we will continue with some more of the strategies.