Viewing: Greg Watson

Social Media Best Practices

Social Media Best Practices: Stand Apart from the Crowd Standing apart from the crowd on social media is important, if you want to become known and successful. You know that the key to getting more buyers is whether you are known, liked, and trusted. Social media is the key to getting you there faster. But […] Read more

Before I Go: Do Social Networking Your Way

Over the last 10 posts, I’ve shared a lot of suggestions for your approach to social networking. I hope that some of have been useful to you and I even hope that you’ve decided to completely disregard some of them. If there’s one key takeaway I’d like people to get from all this rambling on […] Read more

4 Unexpected Benefits of Social Networking

We started out this blog series talking about how it’s a truly social web out there. No one can argue that. People are flocking to Facebook (a billion active monthly users) and are spending a large portion of their Internet time on social networks. Because of this, the experts tell us, as business owners, we […] Read more

3 Productivity Boosting Approaches and Tools to Streamline Your Social Networking

Earlier in this blog post series, we talked about how each social network is just a little bit different and our approach to each one should be carefully crafted. At the time, I cautioned against simply using social media integration tools to broadcast the same thing across your social networks. I stand by that advice […] Read more

Remember Your Business to Business Social Connections and You’ll Go Far

While many businesses work with social media to grow their target market audience, there is so much opportunity to meet with and connect with other business owners. You can share advice, find service providers, promote one another’s content, connect each other to resources and other people. In short, if you’ve got friends…you’ll go far. Always […] Read more

What to Share, What to Share: Your Roadmap to Social Networking

Over the past couple of posts, we’ve been working on helping you understand your target audience and find your unique positioning when it comes to social media. These are crucial first steps to becoming a social media success and once you have those items a bit clearer in your mind, you’re ready to start experimenting […] Read more

Know Your Uniqueness and Score Big on Social Media

Now that you know your target market a whole lot better after our last post, it’s time to look at what you bring to the table. Social media marketing requires unique positioning just like the rest of your marketing. In fact, it might be even more crucial in social media because you’re competing with hundreds […] Read more

When You Know Your Target, Social Networking Gets Way Easier

If you’ve been operating your website and business for a while, you probably have a good idea who your target market is. But your social media audience could be considerably different. Plus, each network is unique, so how you approach each one might be quite different. It’s important to take the time to explore your […] Read more

Growing Your Highly Targeted Social Media Following

We’ve all seen pages on Facebook with thousands…even millions of followers. We’ve seen the same with Twitter and other social networks. It may seem a little overwhelming if you’re starting with a small following and it may feel like you’re just not going to get anywhere if you don’t have a huge following. But the […] Read more

Getting Lost on Social Media: Managing Your Social Networking Time Effectively

Social media is one of the most important business communication developments in a long time, but it’s also one of the biggest sources of distraction and is often a time suck for otherwise productive business owners. Learning to manage your own social networking time will help you leverage all those great benefits and help you […] Read more

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